Neoclassic - Bonus Round

CASE STUDY

2022

BRAND LAUNCH

Neoclassic

Blending elements from the best of both worlds

Neoclassic

Brand Launch

The Neoclassic team came to us to help them launch a new venture capital firm focused on crypto.

With their unique professional experience and access, they were ready to bring unique insight, perspective, and exclusive opportunities to global markets with their partnership.

Neoclassic Capital balances many “opposites” — traditional finance and crypto, East and West, public and private markets, legacy and freshness. We wanted to make sure the brand identity reflected this duality and combined them for a harmonious whole.

The checkerboard sphere is a high-contrast symbol; it’s familiar and fresh all at once. Its simple but distinctive pattern can be resized, remixed, reformatted, and applied in endless ways across media for a dynamic identity that can adapt and grow with ease.

The colour scheme of black, white, gold and deep red is simple and understated, yet classic. It stands out against the neon/cyberpunk aesthetics pervasive in crypto, and is bold in a way that a traditional investor wouldn’t dare to be.