CASE STUDY

2022

BRAND LAUNCH

VenturePunk

Building what’s next in web3

VenturePunk

Brand Launch

Jordan Lyall was already well-respected in the world of crypto. As a veteran founder in both web2 and web3, he is passionate about building community and pursuing his curiosity.

He dreamed of a business model that would allow him to the opportunity to explore, learn, play, fund, and test the boundaries of the newest emerging technologies. He would call it VenturePunk.

Standing in the way of the VenturePunk vision was his most recent successful venture: as Chief Product Officer and co-founder of a flourishing eco-friendly NFT marketplace, Jordan found his day-to-day tied up in operations and meetings, leaving little time for the creative and exploratory work that he loved.

When we kicked off the project, we weren’t totally sure what form VenturePunk would take. Our early exploration focused on talking through the many potential areas of focus, possible business models and revenue streams, and seeing where Jordan’s passion was.

In the end, the vision around VenturePunk became clear. In their own words: VenturePunk is a web3 product studio focused on innovation and rapid experimentation in the areas of decentralized finance and digital culture.