Is your brand not up to par with your business? Is your team lacking clarity?

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Power Ring®

Strategy, design, and activation

Whether you're looking to revitalize your brand, give it a fresh new look, or simply evolve its identity, Power Ring® has got you covered. We bring together strategic expertise and creative flair to develop brands that stand out with a clear purpose, a distinctive name, a captivating voice, and a visual identity that leaves a lasting impression. 
 
 
 

Their words, not ours

“The most important thing to us was working with someone who not only understood our product, but also took the time to understand us.”

 

Katherine Wu, Archetype

“This new brand language has played an instrumental role in Moonwell’s recent growth, helping to establish our position as the top lending application on Base. Since the refresh, Moonwell's daily active user count has surged from roughly 200 to over 1,000, while TVL has grown threefold, enabling us to stand out in a competitive market.”

 

Eli Clendenin, Moonwell

How it works

Immersion

Our process starts with interviews with key stakeholders, a competitive audit to understand key differentiators, and brand workshops to gain clarity and create alignment within your firm. 

Brand Strategy

We then synthesize insights to craft a unique brand story, positioning statement, and brand hierarchy – a framework to make effective on-brand decisions across marketing, operations, and networking.

Verbal Identity

Using our framework, we’ll craft a brand message playbook, giving power to your ideas, including copy for your website. Afterwards, you’ll have a brand archetype, a message playbook, and guardrails to help your team communicate on brand everywhere.

Visual Identity

Visual identity is where we translate all of the insights we’ve discovered and synthesized in brand strategy and translate them into a visual language to tell your brand story. 

Activation

After we have your brand story and identity created, we’ll develop a plan to bring it all to life in the real world to make an impact. This may include a responsive marketing website, social media profiles, pitch decks, apparel, and more.

What outcomes can you expect?

Culture
Internal alignment on what your brand stands for allowing you to build a culture around your institutional firm over time. 
Clarity
A clear and memorable idea of your firm’s reason for being. Know how your brand wins.
Competitive Edge
A way to lean into your differentiation and be not just another investment partner, but the one.
Character
A brand story that cuts through the noise and lands with your current and future founders and LPs.
Confidence
A brand your team will be excited to rally behind and draws greater talent.
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Toronto