Strategy, design, and activation
Whether you're looking to revitalize your brand, give it a fresh new look, or simply evolve its identity, Power Ring® has got you covered. We bring together strategic expertise and creative flair to develop brands that stand out with a clear purpose, a distinctive name, a captivating voice, and a visual identity that leaves a lasting impression.
Their words, not ours
“The most important thing to us was working with someone who not only understood our product, but also took the time to understand us.”
Katherine Wu, Archetype
“This new brand language has played an instrumental role in Moonwell’s recent growth, helping to establish our position as the top lending application on Base. Since the refresh, Moonwell's daily active user count has surged from roughly 200 to over 1,000, while TVL has grown threefold, enabling us to stand out in a competitive market.”
Eli Clendenin, Moonwell
Immersion
Our process starts with interviews with key stakeholders, a competitive audit to understand key differentiators, and brand workshops to gain clarity and create alignment within your firm.
Brand Strategy
We then synthesize insights to craft a unique brand story, positioning statement, and brand hierarchy – a framework to make effective on-brand decisions across marketing, operations, and networking.
Verbal Identity
Using our framework, we’ll craft a brand message playbook, giving power to your ideas, including copy for your website. Afterwards, you’ll have a brand archetype, a message playbook, and guardrails to help your team communicate on brand everywhere.
Visual Identity
Visual identity is where we translate all of the insights we’ve discovered and synthesized in brand strategy and translate them into a visual language to tell your brand story.
Activation
After we have your brand story and identity created, we’ll develop a plan to bring it all to life in the real world to make an impact. This may include a responsive marketing website, social media profiles, pitch decks, apparel, and more.
Ready to level up?
Bonus Round Studio creates strategic branding to give VCs an edge in the investment game.
© 2024 Bonus Round
Saint Paul
Toronto
